The multi-million-pound investment will bring the globally popular pre-school brand, produced by Spin Master Entertainment, to life with immersive experiences for young visitors and their families.
Spanning 1.4 acres, the new area is specifically designed with children aged between 2 and 5, offering an colourful adventure zone tailored to preschoolers and their families. It will replace much of the current Mexicana area, the YooHoo Children’s Zoo, and the picnic space behind the Croc Drop attraction, transforming this section of the park into a vibrant and imaginative new land.
The attraction will be themed around PAW Patrol’s iconic Adventure Bay, brought to life through detailed landscaping and storytelling that reflects the pups’ roles as everyday community heroes. Four themed rides will feature in the land, including a gentle, beginner-friendly rollercoaster perfect for young first-time riders. Guests can also expect interactive play zones, live character meet-and-greets, a PAW Patrol-themed food and drink outlet, ample picnic space, and a bespoke retail store filled with merchandise.
The collaboration is part of Merlin Entertainments’ ongoing strategy to expand its offering to families with young children — a key growth demographic for the company. It follows similar moves like the recent partnership with Minecraft, reinforcing Merlin’s drive to bring well-known intellectual properties to its global attractions.
Fiona Eastwood, Chief Executive Officer of Merlin Entertainments, said:
“We’re delighted to be joining forces with Paramount to bring PAW Patrol to life in one of our most popular UK theme parks. The partnership reinforces our position as the preferred partner for the world’s most beloved brands and builds on our expanding offer to families with younger children, who are a key audience for us as part of our future growth plans. We look forward to welcoming guests to Chessington to enjoy this exciting new land.”
Development of the new land will be a joint effort between Paramount's creative team and Merlin Magic Making — the design and innovation arm that's behind some of Merlin’s most successful attractions worldwide.
Marie Marks, SVP, Global Experiences at Paramount, said:
“We are so excited to see the iconic PAW Patrol brand come to life at Chessington World of Adventures, and incredibly pleased to be partnering with Merlin Entertainments to bring these beloved pups to their first fully themed land in the UK. Chessington World of Adventures and Nickelodeon have a deep commitment to creating entertainment that families can enjoy together, and we are delighted that this new themed land will immerse young visitors in their very own PAW Patrol adventure.”
This new announcement marks a significant step in Merlin’s ongoing investment in branded entertainment destinations and underlines the growing influence of pre-school media in the theme park industry.
